Understanding consumers’ live-streaming shopping from a benefit–risk perspective
The Journal of services marketing, 2023-08, Vol.37 (8), p.973-988 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-04-2022-0143
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