Role of Brand Name in Influencing Purchase Decision- The Case of Fashion Industry

Academy of Marketing Studies journal, 2023-01, Vol.27 (4) [Peer Reviewed Journal]

2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678

Full text available