COVID-19 Generation: A Conceptual Framework of the Consumer Behavioral Shifts to Be Caused by the COVID-19 Pandemic
Journal of international consumer marketing, 2021-01, Vol.33 (1), p.58-67 [Peer Reviewed Journal]2020 Taylor & Francis Group, LLC 2020 ;2020 Taylor & Francis Group, LLC ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2020.1771646
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