The alluring and deceptive force of puffery - is it waning? Comparing brand puffery and brand genuinuity advertising appeals within a luxury automotive context
Journal of strategic marketing, 2023-06, Vol.ahead-of-print (ahead-of-print), p.1-18 [Peer Reviewed Journal]2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. 2023 ;ISSN: 0965-254X ;EISSN: 1466-4488 ;DOI: 10.1080/0965254X.2023.2218864
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