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Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact

Cogent business & management, 2020, Vol.7 (1), p.1-20 [Peer Reviewed Journal]

2020 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2020 ;2020 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2020.1796249

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  • Title:
    Revisit intention and satisfaction: The role of destination image, perceived risk, and cultural contact
  • Author: Nguyen, Ho Hai
  • Foroudi, Pantea
  • Subjects: Binh Thuan - Vietnam ; Consumer behavior ; cultural contact ; Customer satisfaction ; destination image ; Developing countries ; LDCs ; perceived risk ; revisit intention ; Tourism ; tourist satisfaction
  • Is Part Of: Cogent business & management, 2020, Vol.7 (1), p.1-20
  • Description: This paper explores the relationship between destination image, cultural contact, perceived risk, satisfaction, and the revisit intention of international tourists to Binh Thuan province in Vietnam based on data obtained from 405 international tourists. Employing Partial Least Squares Structural Equation Modeling (PLS-SEM) techniques, the study delivered two key results. The first finding is that revisit intention is directly affected by satisfaction, attractiveness, accommodation service, cultural contact, and perceived risk. Secondly, satisfaction is directly affected by attractiveness, accommodation service, cultural contact, and perceived risk. These results confirm the moderating role of both nationality and marital status on the relationships from cultural contact and attractiveness to satisfaction, but not revisit intention. However, the research has certain limitations: (i) due to the limited resources available to conduct the research, the sample size was limited to 405 international tourists in Binh Thuan province; and (ii) this study conducted sampling using direct interview methods of tourists during the peak season.
  • Publisher: Abingdon: Taylor & Francis
  • Language: English
  • Identifier: ISSN: 2331-1975
    EISSN: 2331-1975
    DOI: 10.1080/23311975.2020.1796249
  • Source: DOAJ Directory of Open Access Journals
    Taylor & Francis (Open access)
    ROAD: Directory of Open Access Scholarly Resources
    ProQuest Central
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