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How online reviews affect purchase intention: A meta-analysis across contextual and cultural factors

Data and information management, 2024-06, p.100058, Article 100058 [Peer Reviewed Journal]

ISSN: 2543-9251 ;EISSN: 2543-9251 ;DOI: 10.1016/j.dim.2023.100058

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  • Title:
    How online reviews affect purchase intention: A meta-analysis across contextual and cultural factors
  • Author: Qiu, Keda ; Zhang, Liyi
  • Is Part Of: Data and information management, 2024-06, p.100058, Article 100058
  • Language: English
  • Identifier: ISSN: 2543-9251
    EISSN: 2543-9251
    DOI: 10.1016/j.dim.2023.100058
  • Source: ProQuest Central
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