Why the grass is always greener on the other side of the fence? – the research of Chinese consumer xenocentrism: take electronics as an example
Asia Pacific journal of marketing and logistics, 2023-12, Vol.35 (12), p.3052-3068 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-12-2022-1020
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