Brand love: development and validation of a practical scale
Marketing letters, 2017-03, Vol.28 (1), p.1-14 [Peer Reviewed Journal]Springer Science+Business Media 2017 ;Springer Science+Business Media New York 2016 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-016-9406-1
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