Psychological Processes and Advertising Effects: Theory, Research, and Applications
ISBN: 1000549127 ;ISBN: 9781000549126 ;ISBN: 9780367498801 ;ISBN: 0367498804 ;ISBN: 0367498952 ;ISBN: 9780367498955 ;EISBN: 1000549127 ;EISBN: 9781000549126 ;DOI: 10.4324/9781003047971 ;OCLC: 1298390491
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