The impact of customer experience on brand equity in a business-to-business services setting
The journal of brand management, 2010-04, Vol.17 (6), p.446-458 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2009 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2009.37
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