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Conceptualizing and Mapping Parent-Child Interactions in the Intra-Family Decision-Making Process

Advances in Consumer Research, 2019, Vol.47, p.418 [Peer Reviewed Journal]

Copyright Association for Consumer Research 2019 ;ISSN: 0098-9258

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  • Title:
    Conceptualizing and Mapping Parent-Child Interactions in the Intra-Family Decision-Making Process
  • Author: Shaker, Irene ; Hogg, Margaret Kathleen
  • Subjects: Consumer behavior ; Decision making ; Parent-child relations
  • Is Part Of: Advances in Consumer Research, 2019, Vol.47, p.418
  • Description: This study explores the nature of the interaction process that occurs between parents and their children in the context of family decision- making. An interpretive analysis of findings collected from fifteen in-depth interviews helped in developing a more in-depth understanding of the nature of this interaction process.
  • Publisher: Urbana: Association for Consumer Research
  • Language: English
  • Identifier: ISSN: 0098-9258
  • Source: Alma/SFX Local Collection
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