La vérification du succès des manipulations expérimentales en marketing
Recherche et applications en marketing, 1987-06, Vol.2 (2), p.31-48 [Peer Reviewed Journal]Copyright Association Française du Marketing 1987 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821
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