Retail atmospherics and retail store patronage of supermarkets in emerging economies: mediating role of perceived service quality
Journal of contemporary marketing science, 2021-07, Vol.4 (1), p.83-111 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 2516-7480 ;EISSN: 2516-7480 ;DOI: 10.1108/JCMARS-09-2020-0037
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