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THE EVOLUTION OF EXPERIENTIAL

Adweek (2003), 2022-09, Vol.63 (18), p.26-27

Copyright Adweek LLC Sep 19, 2022 ;ISSN: 1549-9553

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  • Title:
    THE EVOLUTION OF EXPERIENTIAL
  • Author: Stanley, T L
  • Subjects: Advertising ; Awards & honors ; Innovations ; Purchase intention
  • Is Part Of: Adweek (2003), 2022-09, Vol.63 (18), p.26-27
  • Description: Stanley discusses the evolution of experiential. Elevated merchandise is just one innovation in a dynamic experiential space where commitment remains strong, even in the face of tightening overall ad budgets. In fact, 83% of marketers have said they will invest as much or more in the tactic in 2022 as they have in previous years, per a HubSpot study. As for effectiveness, experiential consistently rates as one of the stickiest forms of communication, boosting not just brand awareness but also sentiment, purchase intent and loyalty, according to industry experts.
  • Publisher: New York: Adweek LLC
  • Language: English
  • Identifier: ISSN: 1549-9553
  • Source: ProQuest Central
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