skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Study: Marketing Events Increase Purchase Intent

Adweek (2003), 2008-01, Vol.49 (3), p.8

Copyright VNU eMedia, Inc. Jan 28, 2008 ;ISSN: 1549-9553

Full text available

Citations Cited by
  • Title:
    Study: Marketing Events Increase Purchase Intent
  • Author: Hein, Kenneth
  • Subjects: Consumer attitudes ; Corporate sponsorship ; Purchase intention ; Purchasing ; Special events
  • Is Part Of: Adweek (2003), 2008-01, Vol.49 (3), p.8
  • Description: Event marketing can increase a consumer's purchase intent by up to 52%, according to the Advertising Research Foundation's new study, "Engaging Events Pay Out." Purchase intent rose 11% to 52% among consumers who attended brand-sponsored events including sports championships, walkathons and theme park sponsorships. Sports-related events have the greatest impact. This lift in purchase intent is significant considering nearly 50% of the time intent translates into sales, according to the study.
  • Publisher: New York: Adweek LLC
  • Language: English
  • Identifier: ISSN: 1549-9553
  • Source: ProQuest Central
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait