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Identifying and prioritizing marketing strategies for the building energy management systems using a hybrid fuzzy MCDM technique

Energy science & engineering, 2023-11, Vol.11 (11), p.4324-4348 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2050-0505 ;EISSN: 2050-0505 ;DOI: 10.1002/ese3.1584

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Title:
Identifying and prioritizing marketing strategies for the building energy management systems using a hybrid fuzzy MCDM technique
Author: Beheshtinia, Mohammad Ali ; Sayadinia, Shakiba ; Fathi, Masood
Subjects: Alternative energy sources ; building energy management system ; Carbon dioxide ; Carbon dioxide emissions ; Case studies ; Cost control ; Decision making ; Developing countries ; Energy consumption ; Energy management ; Energy management systems ; Energy reserves ; energy saving ; Environmental changes ; Environmental conditions ; Equity funds ; fuzzy theory ; HVAC ; Hybrid systems ; Hydroelectric power ; LDCs ; Market strategy ; Marketing ; marketing strategy ; multicriteria decision-making ; Multiple criterion ; Office buildings ; Residential energy ; Sustainability ; SWOT analysis ; Threat evaluation ; Virtual Production Development (VPD)
Is Part Of: Energy science & engineering, 2023-11, Vol.11 (11), p.4324-4348
Description: Abstract Preventing energy waste in residential and office buildings has emerged as a critical issue in both developed and developing countries over recent decades. The growing demand for oil and energy reserves has amplified the urgency of this concern. The deployment of building energy management systems (BEMSs) can lead to timely responses to changes in environmental conditions, the prevention of energy wastage, a reduction in CO 2 emissions, and an increase in the longevity of building equipment. Despite the undeniable benefits of BEMSs, their market size remains small, creating challenges for providers in reaching potential customers. This research seeks to identify and prioritize the marketing strategies for BEMSs. A case study was conducted, employing the “Strengths, Weaknesses, Opportunities, and Threats” analysis as a tool for identifying marketing strategies related to BEMSs. This method resulted in the identification of 18 distinct marketing strategies. These strategies were subsequently prioritized using a novel fuzzy multicriteria decision‐making technique, VIkor‐topSIS, considering six specific criteria. The findings of the study suggested a hierarchical influence of six criteria on the BEMS market, arranged in the following order of significance: effectiveness, cost, attainability, complexity, timing, and popularity. Furthermore, the top three marketing strategies for BEMSs were found to be internet advertising strategies, discounts to consumers, and online sales. The analysis of the results has also offered valuable insights into the strengths and weaknesses of the studied BEMS provider, as well as the opportunities and threats present within the BEMS market.
Publisher: London: John Wiley & Sons, Inc
Language: English
Identifier: ISSN: 2050-0505
EISSN: 2050-0505
DOI: 10.1002/ese3.1584
Source: Directory of Open Access Journals
SWEPUB Freely available online
Wiley Online Library Open Access
ROAD: Directory of Open Access Scholarly Resources
ProQuest Central

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Identifying and prioritizing marketing strategies for the building energy management systems using a hybrid fuzzy MCDM technique

2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2050-0505 ;EISSN: 2050-0505 ;DOI: 10.1002/ese3.1584

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