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Determinants and outcomes of brand hate

The journal of product & brand management, 2017-01, Vol.26 (1), p.13-25 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2016-1070

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