Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Benchmarking : an international journal, 2023-02, Vol.30 (2), p.361-381 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1463-5771 ;EISSN: 1758-4094 ;DOI: 10.1108/BIJ-06-2021-0365
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