Understanding the behavioural drivers of mindful consumption: a study on the use of sustainable menstrual products
Journal of Indian business research, 2024-05, Vol.16 (2), p.308-326 [Peer Reviewed Journal]Emerald Publishing Limited. ;ISSN: 1755-4195 ;EISSN: 1755-4209 ;DOI: 10.1108/JIBR-01-2023-0029
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