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Competitive Advantage Through Engagement

Journal of marketing research, 2016-08, Vol.53 (4), p.497-514 [Peer Reviewed Journal]

Copyright © 2016, American Marketing Association ;2016 American Marketing Association ;Copyright American Marketing Association Aug 2016 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmr.15.0044 ;CODEN: JMKRAE

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