Implementing the Challenger Sales Model at Cars.com: a case study
The Journal of business & industrial marketing, 2019-03, Vol.34 (2), p.291-302 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-01-2017-0016
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