Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda

Journal of the Academy of Marketing Science, 2020-09, Vol.48 (5), p.1030-1052 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00685-3

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