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Tesco coup taunts drinks barons. (plans to adopt alcohol unit labeling on its own alcoholic drinks)

Marketing (London), 1990-12, p.2

COPYRIGHT 1990 Haymarket Media Group ;Copyright Haymarket Business Publications Ltd. Dec 13, 1990 ;ISSN: 0025-3650 ;CODEN: MARKBC

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  • Title:
    Tesco coup taunts drinks barons. (plans to adopt alcohol unit labeling on its own alcoholic drinks)
  • Author: Meller, Paul
  • Subjects: Alcoholic beverage industry ; Alcoholic beverages ; Case studies ; Consumerism ; Health aspects ; Labeling ; Labels ; Liquor industry ; Regulations ; Supermarkets
  • Is Part Of: Marketing (London), 1990-12, p.2
  • Description: Tesco scored a pre-Christmas 1990 image coup by revealing plans to adopt alcohol unit labeling on all its own-label alcoholic drinks. Its move comes despite stiff resistance to unit labeling from a beverage industry under heavy pressure to cultivate a responsible image; it also comes just one year after the first blanket alcohol measurement system by volume (ABV) was enforced by UK law. The new measurement system carries a clear health message. Unlike ABV, which can only tell the purchaser the comparative strength of an alcoholic drink, unit labeling shows how much alcohol is in any one drink. The unit system offers the prospect of alcohol budgeting for individuals; recommended sensible weekly consumption levels are 21 for men and 14 for women. Tesco has called on the Health Education Authority (HEA), which has advocated unit labeling for over a year, to administer the scheme. To show its support for the Tesco move, the HEA has spent L15,000 printing 200,000 point-of-sale leaflets for distribution.
  • Publisher: London: Haymarket Media Group
  • Language: English
  • Identifier: ISSN: 0025-3650
    CODEN: MARKBC
  • Source: ProQuest Central
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