Measuring psychographics to assess purchase intention and willingness to pay
The Journal of consumer marketing, 2012-06, Vol.29 (4), p.280-292 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761211237353
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