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GOOD MORNING, SOUTH ASIANS

Marketing, 2008-05, Vol.113 (9), p.40

Copyright Rogers Publishing Limited May 26, 2008 ;ISSN: 1196-4650

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  • Title:
    GOOD MORNING, SOUTH ASIANS
  • Author: Lazarus, Eve
  • Subjects: Advertising ; Advertising campaigns ; Asian people ; Radio stations ; Talk shows
  • Is Part Of: Marketing, 2008-05, Vol.113 (9), p.40
  • Description: Coast Capital Savings has worked with RED-FM since it first started marketing to the South Asian community in July 2006. Vivian Caporale, head of branding and advertising at the Surrey, B.C.-based credit union, says that in less than two years South Asian members have shot up 19%.
  • Publisher: Toronto
  • Language: English
  • Identifier: ISSN: 1196-4650
  • Source: AUTh Library subscriptions: ProQuest Central
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