How to interact with consumers to enhance their purchase intention? Evidence from China’s agricultural products live streaming commerce
British food journal (1966), 2024-05, Vol.126 (6), p.2500-2521 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-09-2023-0815
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