skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers

British food journal (1966), 2020-03, Vol.122 (4), p.1070-1184 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-05-2019-0363

Full text available

Citations Cited by
  • Title:
    Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers
  • Author: Watanabe, Eluiza Alberto de Morais ; Alfinito, Solange ; Curvelo, Isabelle Cristina Galindo ; Hamza, Kavita Miadaira
  • Subjects: Agricultural production ; Consumers ; Consumption ; Emotions ; Food ; Food consumption ; Market shares ; Motivation ; Multivariate statistical analysis ; Natural & organic foods ; Perceptions
  • Is Part Of: British food journal (1966), 2020-03, Vol.122 (4), p.1070-1184
  • Description: PurposeThe consumption of organic food grows worldwide, increasing the need of studies seeking to understand factors influencing its consumption. To extend the understanding of organic food market, the present research seeks to explore the effect of perceived value on consumer trust and purchase intention in Brazil.Design/methodology/approachA survey with 274 Brazilian consumers of organic food was carried out. Perceived value was measured through four dimensions: functional, economic, social and emotional. The convergent and discriminant validities of latent variables were confirmed. The relationships among them were tested using structural equation modeling.FindingsThe results indicate that functional and emotional values positively affect consumer trust and that only emotional value motivates purchase intention. The trust had no direct influence on purchase intention. Thus, the perceived value is an important aspect in the prediction of trust and purchase intention among Brazilian consumers.Originality/valueThe identified results enlarge the understanding of Brazilian organic food market and consumer behavior and point out some opportunities for future research involving the subject.
  • Publisher: Bradford: Emerald Publishing Limited
  • Language: English
  • Identifier: ISSN: 0007-070X
    EISSN: 1758-4108
    DOI: 10.1108/BFJ-05-2019-0363
  • Source: ProQuest Central
Back to results list
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait