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The Future of Platforms
MIT Sloan management review, 2020-04, Vol.61 (3), p.46-54
[Peer Reviewed Journal]
Copyright Massachusetts Institute of Technology, Cambridge, MA Spring 2020 ;ISSN: 1532-9194 ;EISSN: 1532-8937
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Title:
The Future of Platforms
Author:
Cusumano, Michael A
;
Yoffie, David B
;
Gawer, Annabelle
Subjects:
Annual reports
;
Business models
;
Capitalization
;
Competition
;
Computer industry
;
Corporate planning
;
Entrepreneurs
;
Evolution
;
Innovations
;
Personal computers
;
Public companies
;
Ride sharing services
;
Smartphones
;
Social networks
;
Software
;
Startups
;
Success
;
Technological change
;
Third party
;
Trends
Is Part Of:
MIT Sloan management review, 2020-04, Vol.61 (3), p.46-54
Description:
The world's most valuable public companies and its first trillion-dollar businesses are built on digital platforms that bring together two or more market actors and grow through network effects. The top-ranked companies by market capitalization are Apple, Microsoft, Alphabet (Google's parent company), and Amazon. Facebook, Alibaba, and Tencent are not far behind. As of January 2020, these seven companies represented more than $6.3 trillion in market value, and all of them are platform businesses. But the path to success for a platform venture is by no means easy or guaranteed, nor is it completely different from that of companies with more-conventional business models. Why? Because, like all companies, platforms must ultimately perform better than their competitors. In short, industrywide platforms and their global ecosystems have already disrupted many aspects of our personal and working lives. New innovation and transaction platforms have enabled nearly every type of exchange and activity imaginable in today's world, and platform entrepreneurs have made Anything-as-a-Service possible.
Publisher:
Cambridge: Massachusetts Institute of Technology, Cambridge, MA
Language:
English
Identifier:
ISSN: 1532-9194
EISSN: 1532-8937
Source:
ProQuest Central
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