Behavioural finance: The decoy effect on stock investment decisions

Journal of Economics, Finance and Administrative Science, 2023-12, Vol.28 (56), p.335-351 [Peer Reviewed Journal]

COPYRIGHT 2023 Universidad ESAN, Peru ;Bruno Uekane Okumura, Tabajara Pimenta Júnior, Márcia Mitie Durante Maemura, Luiz Eduardo Gaio and Rafael Confetti Gatsios. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2218-0648 ;ISSN: 2077-1886 ;EISSN: 2077-1886 ;DOI: 10.1108/JEFAS-01-2022-0007

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