Embracing the employee orientation: does customer relationship matter in brand building?
Benchmarking : an international journal, 2022-02, Vol.29 (2), p.411-433 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1463-5771 ;EISSN: 1758-4094 ;DOI: 10.1108/BIJ-12-2020-0614
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