The role of data privacy in marketing
Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.135-155 [Peer Reviewed Journal]Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0495-4 ;CODEN: JAMSDE
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