Language:

Message framing and self-conscious emotions help to understand pro-environment consumer purchase intention: an ERP study

Scientific reports, 2020-10, Vol.10 (1), p.18304-18304, Article 18304 [Peer Reviewed Journal]

The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;The Author(s) 2020 ;ISSN: 2045-2322 ;EISSN: 2045-2322 ;DOI: 10.1038/s41598-020-75343-8 ;PMID: 33110155

Full text available

Citations Cited by

Actions
1. Add to My Research
2. Remove from My Research
3. E-mail
4. Print
5. Permalink
6. Citation
7. EasyBib
8. EndNote
9. RefWorks
10. Delicious
11. Export RIS
12. Export BibTeX

Title:
Message framing and self-conscious emotions help to understand pro-environment consumer purchase intention: an ERP study
Author: Zubair, Muhammad ; Iqbal, Sidra ; Usman, Sardar Muhammad ; Awais, Muhammad ; Wang, Ruining ; Wang, Xiaoyi
Subjects: Adult ; Advertising - methods ; Auditory evoked potentials ; Choice Behavior - physiology ; Conservation of Natural Resources ; Consumer Behavior ; Decision making ; Electroencephalography ; Emotions ; Emotions - physiology ; Event-related potentials ; Evoked Potentials ; Female ; Green marketing ; Humans ; Information processing ; Intention ; Male ; Young Adult
Is Part Of: Scientific reports, 2020-10, Vol.10 (1), p.18304-18304, Article 18304
Description: Message framing plays an important role in advertising strategies and has been studied from various perspectives in different behavioral researches. In this study Event Rated Potentials technique helped to examine the neural mechanism of message framing effect on self-conscious emotions of pride and guilt regarding consumer purchase intention in the context of green marketing. Behavioral results showed that participants ranked higher on positive framing compared to negative framing. ERP results declared that N1 component was elicited by positive framed message with emotion of pride and guilt, reflecting use of attentional resources to acquire potential benefits at first stage of processing emotional information. At the second stage P2 was higher for negative framing containing pride and guilt slogan, showing more attention towards processing emotional information about potential loss. At the third stage LPP component portray that both positive and negative framing is supported by guilt emotion when processing emotional information in decision making. Our results delivered strong evidence that how purchase intention can be mediated by message framing under the pride and guilt emotions in the context of green marketing.
Publisher: England: Nature Publishing Group
Language: English
Identifier: ISSN: 2045-2322
EISSN: 2045-2322
DOI: 10.1038/s41598-020-75343-8
PMID: 33110155
Source: DOAJ Directory of Open Access Journals
MEDLINE
PubMed Central
ProQuest Central

Back to results list


INSPIRE LIBRARY - TON DUC THANG UNIVERSITY	(84-028) 37 755 057	Feedback
19 Nguyen Huu Tho St. Dist.7, HCM	thuvien@tdtu.edu.vn	Feedback

Message framing and self-conscious emotions help to understand pro-environment consumer purchase intention: an ERP study

Searching Remote Databases, Please Wait