The Impact of Celebrity Endorsement on Consumer Purchase Intention: An Emerging Market Perspective
Journal of marketing theory and practice, 2019-01, Vol.27 (1), p.103-121 [Peer Reviewed Journal]Copyright © Taylor and Francis Group, LLC ;ISSN: 1069-6679 ;EISSN: 1944-7175 ;DOI: 10.1080/10696679.2018.1534070
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