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METHOD AND APPARATUS FOR PREDICTING CUSTOMER PURCHASE INTENTION, ELECTRONIC DEVICE AND MEDIUM
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Title:
METHOD AND APPARATUS FOR PREDICTING CUSTOMER PURCHASE INTENTION, ELECTRONIC DEVICE AND MEDIUM
Author:
XIAO, Jing
;
WANG, Jianming
;
LI, Fang
Subjects:
CALCULATING
;
COMPUTER SYSTEMS BASED ON SPECIFIC COMPUTATIONAL MODELS
;
COMPUTING
;
COUNTING
;
DATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FORADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORYOR FORECASTING PURPOSES
;
ELECTRIC COMMUNICATION TECHNIQUE
;
ELECTRIC DIGITAL DATA PROCESSING
;
ELECTRICITY
;
PHYSICS
;
SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE,COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTINGPURPOSES, NOT OTHERWISE PROVIDED FOR
;
TELEPHONIC COMMUNICATION
Description:
The present solution provides a method and apparatus for predicting a customer purchase intention, an electronic device and a medium, which is applicable to the field of information processing. The method includes: obtaining personal characteristics data of a customer; inputting the personal characteristic data into a pre-established random forest model, to output an objective purchase tendency value of the customer; obtaining a subjective purchase tendency value of the customer according to an emotional tendency of the customer in a historical telemarketing process; weighting the objective purchase tendency value and the subjective purchase tendency value, and outputting the weighted result as an actual purchase tendency degree of the customer; and determining the customer whose actual purchase tendency degree is greater than a preset threshold as a potential customer, so that a telephone sales person makes a telephone call back to the potential customer and market a telemarketed product. According to the present solution, the potential customer is determined by integrating multi-aspect consideration factors, and therefore the forecast accuracy of the potential customer is improved; by weighting the objective purchase tendency value and the subjective purchase tendency value, the quantitative calculation of the customer purchase intention is achieved.
Creation Date:
2021
Language:
English
Source:
esp@cenet
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