Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice - a 21-Step Guide

The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2023. This book is a translation of the original German edition „Digitale Transformation im Vertrieb“ by Rainsberger, Livia, published by Springer Fachmedien Wiesbaden GmbH in 2021. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors. ;ISBN: 3658388862 ;ISBN: 9783658388867 ;EISBN: 9783658388874 ;EISBN: 3658388870 ;DOI: 10.1007/978-3-658-38887-4 ;OCLC: 1369657622

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