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The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis

Journal of marketing, 2016-01, Vol.80 (1), p.47-64 [Peer Reviewed Journal]

Copyright © 2016 American Marketing Association ;2016 American Marketing Association ;Copyright American Marketing Association Jan 2016 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.14.0057 ;CODEN: JMKTAK

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