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Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies

Journal of innovation & knowledge, 2018-09, Vol.3 (3), p.154-163 [Peer Reviewed Journal]

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Title:
Exploring market orientation, innovation, and financial performance in agricultural value chains in emerging economies
Author: Prasad Adhikari, Rajendra ; Miles, Morgan P ; Bonney, Laurie
Subjects: Beef cattle ; Emerging economy ; Innovation ; Market orientation
Is Part Of: Journal of innovation & knowledge, 2018-09, Vol.3 (3), p.154-163
Description: This study explored the usefulness of market orientation in an agricultural value chain in an emerging economy: Vietnam. Drawing on data from 190 actors in a beef cattle value chain in Vietnam's Central Highlands, the study examined the relationship between market orientation and innovation. The findings indicate that there is no significant relationship between market orientation and performance. However, customer orientation and inter-functional coordination are positively related to innovation, and there is a positive relationship between innovation and financial performance. The findings provide insight into the relationships among market orientation, innovation, and performance in agricultural value chains in emerging economies.
Publisher: Amsterdam: Elsevier
Language: English
Identifier: ISSN: 2444-569X
EISSN: 2444-569X
DOI: 10.1016/j.jik.2017.03.008
Source: Open Access: DOAJ Directory of Open Access Journals

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