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COO in print advertising: Developed versus developing market comparisons

Journal of business research, 2020-11, Vol.120, p.364-378 [Peer Reviewed Journal]

Attribution - NonCommercial ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/j.jbusres.2019.08.035

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