What social media sentiment tells us about why customers churn
The Journal of consumer marketing, 2022-07, Vol.39 (5), p.385-403 [Peer Reviewed Journal]James Lappeman, Michaela Franco, Victoria Warner and Lara Sierra-Rubia. ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-12-2019-3540
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