Artificial Intelligence and Marketing: Pitfalls and Opportunities
Journal of interactive marketing, 2020-08, Vol.51, p.91-105
[Peer Reviewed Journal]
Attribution - NonCommercial ;ISSN: 1094-9968 ;EISSN: 1520-6653 ;DOI: 10.1016/j.intmar.2020.04.007
Digital Resources/Online E-Resources