With or without you? Interaction and immersion in a virtual reality experience
Journal of business research, 2019-07, Vol.100, p.459-468
[Peer Reviewed Journal]
Attribution - NonCommercial ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/j.jbusres.2018.10.062
Digital Resources/Online E-Resources