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With or without you? Interaction and immersion in a virtual reality experience

Journal of business research, 2019-07, Vol.100, p.459-468 [Peer Reviewed Journal]

Attribution - NonCommercial ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/j.jbusres.2018.10.062

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