Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention
Frontiers in psychology, 2016-07, Vol.7, p.1117-1117 [Peer Reviewed Journal]Copyright © 2016 Juaneda-Ayensa, Mosquera and Sierra Murillo. 2016 Juaneda-Ayensa, Mosquera and Sierra Murillo ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2016.01117 ;PMID: 27516749
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