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On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach

Frontiers in psychology, 2021-04, Vol.12, p.644020-644020 [Peer Reviewed Journal]

Copyright © 2021 Zhuang, Luo and Riaz. ;Copyright © 2021 Zhuang, Luo and Riaz. 2021 Zhuang, Luo and Riaz ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.644020 ;PMID: 33897545

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  • Title:
    On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach
  • Author: Zhuang, Wencan ; Luo, Xiaoguang ; Riaz, Muhammad Usman
  • Subjects: cognitive factors ; consumer individual characteristics ; green product ; meta-analysis ; Psychology ; purchase intention ; social factors
  • Is Part Of: Frontiers in psychology, 2021-04, Vol.12, p.644020-644020
  • Description: This study systematically analyzes the factors that affect consumers' green purchase intention. Through a comprehensive literature review, the influencing factors of consumers' green purchase intention are organized into three categories: cognitive factors, consumer individual characteristics, and social factors. Next, a meta-analysis of 54 empirical papers was conducted using Comprehensive Meta-Analysis 3.0 software to quantitatively assess these relationships. The results revealed that green perceived value, attitude, and green trust have a significant positive influence on green purchase intention. Perceived behavior control, perceived consumer effectiveness, and subjective norm also has a strong positive impact on green purchase intention. Collectivism has a positive effect on green purchase intention. Green perceived risk has a significant negative impact on green purchase intention. The study's findings provide references for enterprises engaged in green product diffusion and organizations responsible for environmental protection.
  • Publisher: Switzerland: Frontiers Media S.A
  • Language: English
  • Identifier: ISSN: 1664-1078
    EISSN: 1664-1078
    DOI: 10.3389/fpsyg.2021.644020
    PMID: 33897545
  • Source: Freely Accessible Journals
    PubMed Central
    ROAD: Directory of Open Access Scholarly Resources
    DOAJ Directory of Open Access Journals
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