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Attitude and Purchase Intention to Generic Drugs

International journal of environmental research and public health, 2021-04, Vol.18 (9), p.4579 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2021 by the authors. 2021 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph18094579 ;PMID: 33925923

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  • Title:
    Attitude and Purchase Intention to Generic Drugs
  • Author: Arcaro, Ricardo ; da Veiga, Cássia Rita Pereira ; da Silva, Wesley Vieira ; Pereira da Veiga, Claudimar
  • Subjects: Attitudes ; Bibliometrics ; Brand names ; Cognition & reasoning ; Consumer behavior ; Consumers ; Drugs ; Generic drugs ; Market shares ; Pharmaceutical industry ; Prescription drugs ; Public health ; Public policy ; Purchasing ; Risk assessment
  • Is Part Of: International journal of environmental research and public health, 2021-04, Vol.18 (9), p.4579
  • Description: Generic drugs were instituted in 1984 in the United States. Since that time, many studies have been conducted in several countries into consumer attitude and behavior when purchasing generic drugs. Understanding the factors that can influence attitude and purchasing intention in this segment has been a challenge. Thus, this paper aims to present a mapping of the literature on the attitude toward and intention to purchase generic drugs and capture insights that can help define and improve promotional strategies for the use of these products. To identify articles related to the theme, we selected the Web of Science, Science Direct, Scopus, Lilacs, Pubmed Central, Springer, and Embase databases time limited to June 2020, using the keywords "generic drug", "purchase intention", and "attitude". The results indicate that this topic is relatively new, with publications in the leading journals in the area demonstrating its importance. Analysis revealed five strategic insights and showed that the research theme could be grouped into three clusters: (i) consumer attitude and behavior, (ii) perspective of patients and health professionals, and (iii) assessment of the risks associated with generic medications to determine which factors can influence purchase intention, providing decision makers with a broader view with regard to directing public policy strategies in healthcare.
  • Publisher: Switzerland: MDPI AG
  • Language: English
  • Identifier: ISSN: 1660-4601
    ISSN: 1661-7827
    EISSN: 1660-4601
    DOI: 10.3390/ijerph18094579
    PMID: 33925923
  • Source: GFMER Free Medical Journals
    PubMed Central
    ProQuest Central
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