Customer engagement and purchase intention in live-streaming digital marketing platforms
The Service industries journal, 2021-09, Vol.41 (11-12), p.767-786 [Peer Reviewed Journal]2021 Informa UK Limited, trading as Taylor & Francis Group ;ISSN: 0264-2069 ;EISSN: 1743-9507 ;DOI: 10.1080/02642069.2021.1905798
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