The Inside Track: On the Important (But Neglected) Role of Customers in the Resource-Based View of Strategy and Firm Growth
Journal of management studies, 2005-12, Vol.42 (8), p.1519-1548 [Peer Reviewed Journal]Copyright Blackwell Publishing Dec 2005 ;ISSN: 0022-2380 ;ISSN: 1467-6486 ;EISSN: 1467-6486 ;DOI: 10.1111/j.1467-6486.2005.00555.x ;CODEN: JMASB2
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