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Investment attractiveness in the system of management and business reputation of agricultural enterprises
Ekonomìka ta upravlìnnâ APK, 2021-04, Vol.1 (1(162)), p.125-138
[Peer Reviewed Journal]
ISSN: 2310-9262 ;EISSN: 2415-7554 ;DOI: 10.33245/2310-9262-2021-162-1-125-138
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Title:
Investment attractiveness in the system of management and business reputation of agricultural enterprises
Author:
Shust, O.
;
Grinchuk, Yu
;
Paska, I.
;
Tkachenko, K.
Subjects:
business reputation
;
investment attractiveness
;
management system
Is Part Of:
Ekonomìka ta upravlìnnâ APK, 2021-04, Vol.1 (1(162)), p.125-138
Description:
The article considers the issue of increasing the investment attractiveness of agricultural enterprises in terms of the effectiveness of their management system and business reputation. It is proved that in the conditions of digital transformation of the economy, as well as the manifestation of crisis phenomena, in particular, the Covid-19 pandemic, certain adjustments are made in business processes, which requires agricultural enterprises to improve the quality of management and management system in general. It is established that the effectiveness and quality of management are indicators of the level of development of the management system, which characterize the potential and actual levels of potential of the management system of any business entity. It is substantiated that the business reputation of an agricultural enterprise in terms of digitalization is a decisive factor in increasing the investment attractiveness of the organization, and the quality of the management system is characterized by the degree of development of senior managers and professionalism of employees who contribute to achieving business reputation. The components of the formation of external and internal business reputation of the enterprise, which determine the added value, are systematized in the form of a reputational premium that its owner can receive when selling his organization on the market. The definition of investment attractiveness of an agricultural enterprise as a general characteristic that reflects the efficiency and reliability of investing in the development of the enterprise includes the state, innovation and efficiency of its assets, their liquidity, solvency and financial stability, as well as strategic prospects for the industry. It is proved that the quality of the management system of the enterprise affects the business reputation of the enterprise, the awareness of investors about the profitability of the business, the profitability of shares, which contributes to the intensification of investment activities. The system of a balanced system of indicators has been adapted to assess the impact of business reputation on the investment attractiveness of an agricultural enterprise. It is substantiated that in order to protect investments, the shareholder exercises managerial influence on the enterprise, increasing investment attractiveness is formed by the investment management subsystem and the dividend management subsystem. Key words: investment attractiveness, business reputation, management system, agricultural enterprise.
Publisher:
BilaTserkva National Agrarian University
Language:
English
Identifier:
ISSN: 2310-9262
EISSN: 2415-7554
DOI: 10.33245/2310-9262-2021-162-1-125-138
Source:
Alma/SFX Local Collection
DOAJ Directory of Open Access Journals
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