Do Brand Competence and Warmth Always Influence Purchase Intention? The Moderating Role of Gender
Frontiers in psychology, 2020-02, Vol.11, p.248-248 [Peer Reviewed Journal]Copyright © 2020 Xue, Zhou, Zhang and Majeed. ;COPYRIGHT 2020 Frontiers Research Foundation ;Copyright © 2020 Xue, Zhou, Zhang and Majeed. 2020 Xue, Zhou, Zhang and Majeed ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2020.00248 ;PMID: 32153466
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