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Identifying Feelings Elicited by Advertising: ABSTRACT

Psychology & marketing, 1988-04, Vol.5 (1), p.1 [Peer Reviewed Journal]

Copyright Wiley Periodicals Inc. Spring 1988 ;ISSN: 0742-6046 ;EISSN: 1520-6793

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  • Title:
    Identifying Feelings Elicited by Advertising: ABSTRACT
  • Author: Aaker, David A ; Stayman, Douglas M ; Vezina, Richard
  • Subjects: Advertising ; Audiences ; Emotions ; Psychologists
  • Is Part Of: Psychology & marketing, 1988-04, Vol.5 (1), p.1
  • Description: This study attempts to identify feelings that are precipitated by advertising. A total of 655 feelings were reduced to set of 180 that were judged by respondents to be most likely to be stimulated by advertising. This group was clustered on the basis of similarity between feeling judgements. Two nested sets of feeling clusters emerged: one of size 22 and the other of size 31.
  • Publisher: New York: Wiley Periodicals Inc
  • Language: English
  • Identifier: ISSN: 0742-6046
    EISSN: 1520-6793
  • Source: ProQuest One Psychology
    Alma/SFX Local Collection
    ProQuest Central
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